Privacy Policy

Last Revised: March 13, 2026

At Livuvaaj, we are committed to the highest standards of data integrity and transparency. This Privacy Policy governs the manner in which we manage Personally Identifiable Information (PII) acquired through your interactions with our premium jewelry collections, including our Timeless Tide, The Radiant Orbit, and Eternal Light Ring lines.

1. Taxonomy of Data Collection

To provide an optimized shopping experience, we collect specific data categories:

Voluntary Disclosures: This includes identity markers (full name, shipping and billing coordinates), electronic contact details (email), and telephonic identifiers provided during account registration or guest checkout.
Financial Data: Transactional details are processed via encrypted third-party gateways; Livuvaaj does not store primary payment instrument details (full credit card numbers) on its local servers.
Automated Telemetry: We utilize cookies and pixels to aggregate technical data, including IP addresses, browser specifications, and navigation patterns within our digital storefront.

2. Strategic Utilization of Information

The data we aggregate is utilized exclusively for the following operational mandates:

Order Fulfillment: Executing logistics, processing payments, and facilitating shipment tracking.
Service Enhancement: Analyzing site interaction to refine our jewelry selections and user interface.
Mandatory Communications: Dispatching critical order updates and, strictly upon your consent, selective brand announcements.
Security Protocols: Implementing anti-fraud measures to safeguard our transactional environment.

3. Safeguarding & Cryptographic Standards

Data Encryption: We employ industry-standard Secure Socket Layer (SSL) protocols to encrypt all sensitive data transmissions.
Restricted Access: Access to personal datasets is strictly limited to authorized personnel under rigorous confidentiality agreements.
Payment Security: In compliance with PCI-DSS standards, we do not retain sensitive payment credentials post-transaction.

4. Controlled Third-Party Disclosures

We do not engage in the sale, trade, or unauthorized transfer of your PII to external parties. Data is shared exclusively with vetted service providers essential for conducting our business and optimizing our digital operations.

Advertising & Analytical Partners: To deliver a personalized shopping experience and measure ad performance, we collaborate with third-party platforms that utilize tracking technologies. You may review their respective privacy practices via the links below:
- AppLovin (Axon): For AI-driven ad personalization and attribution. https://legal.applovin.com/privacy
- Meta Platforms (Facebook/Instagram): For social integration and conversion tracking. https://www.facebook.com/privacy/policy
- Google Services (Analytics & Ads): For site performance monitoring and search relevance. https://policies.google.com/privacy

5. Cookies & Tracking Technologies

We utilize first-party and third-party cookies to:

Stabilize the shopping cart and checkout architecture.
Monitor site performance via Shopify-integrated analytics.
Deliver relevant promotional content through AppLovin and other partners.
You may manage or disable cookies via your browser’s administrative settings, though this may impact specific site functionalities.

6. Protection of Children’s Privacy (COPPA)

Livuvaaj is an adult-oriented marketplace. Our content and products are not engineered for, nor directed toward, children.

We do not knowingly solicit or collect data from individuals under the age of 13.
In the event of an inadvertent data acquisition of a minor, Livuvaaj will perform an immediate and permanent deletion of such records.

7. California Online Privacy Protection (CalOPPA)

In accordance with CalOPPA stipulations:

Our digital storefront may be browsed anonymously.
This policy is accessible via a prominent link on our homepage footer.
We acknowledge and honor "Do Not Track" (DNT) browser signals.

8. EEA Data Subject Rights (GDPR)

Residents of the European Economic Area possess comprehensive rights under the General Data Protection Regulation (GDPR). Livuvaaj facilitates your right to access, rectify, or erase your personal datasets. To exercise these rights, please submit a formal request to support@livuvaaj.com.

9. California Consumer Privacy Rights (CCPA/CPRA)

Beyond CalOPPA, we adhere to CCPA/CPRA standards for California residents:

Disclosure Rights: You may request a detailed report on the categories of data collected.
Opt-Out Provisions: While we do not sell data for monetary gain, the sharing of identifiers with partners like AppLovin for cross-contextual advertising is governed by your right to opt-out.

10. Incident Response & Breach Notification

In the improbable event of a data breach, Livuvaaj adheres to a proactive notification protocol:

Direct Notification: Impacted users will be alerted via email within 7 business days.
Public Notice: A formal disclosure will be posted on our digital storefront within the same timeframe.